Nearly all Echelon and Peloton lapsers had no tracked connected-fitness rival spend
Share with no purchase at another tracked connected-fitness equipment brand in the 12 months after the last brand charge
Share with no tracked connected-fitness rival spend
Source: YipitData U.S. Credit & Debit Panel. Echelon lapsers n=259; Peloton lapsers n=8,213. Gyms, studios, and outdoor fitness are excluded.
Chart data
| Series | Share with no tracked connected-fitness rival spend |
|---|---|
| Echelon lapsers | 98.5% |
| Peloton lapsers | 98.4% |
How often did Echelon lapsers appear at Peloton?
Peloton appeared among 1.2% of the 259 Echelon lapsers during the next 12 months, while any tracked rival appeared among 1.5%. All Echelon lapsers remained active elsewhere in the card panel, so the missing rival spend was not explained by these members disappearing from the panel.
How often did Echelon members come from Peloton?
Among 233 Echelon members with observable history before their first Echelon charge, 3.0% had earlier Peloton activity and 6.9% had an earlier tracked connected-fitness rival. Separately, among all 664 Echelon members identified from January 2024–August 2026, 1.2% paid Peloton at some point during that period. The second measure is same-window overlap, not movement from Peloton.
Assumptions & Methodologies
We analyzed YipitData’s U.S. Credit & Debit Panel. Echelon members had at least three recurring charges from $25–$60 since January 2024; Peloton used the same rule. Lapse was the last charge, and groups had to lapse by August 15, 2025 for 12 months of follow-up. Rivals included Peloton, iFit, Hydrow, Tonal, NordicTrack, Tempo, FightCamp, Bowflex, and Mirror. App-store memberships are not visible, and some charges could be accessories. Echelon groups are modest. People with no tracked rival spending may still have exercised through gyms, studios, outdoor activity, or options outside this analysis. The analysis does not establish why members lapsed.