Peloton members who also pay for a gym
Share of active Peloton members with a concurrent gym membership
Share of active Peloton members
Source: YipitData US e-receipt panel. 3,467 paneled active Peloton members. Period: July 2025-July 2026. Analysis conducted July 20, 2026.
Chart data
| Series | Share of active Peloton members |
|---|---|
| Planet Fitness | 5% |
| Life Time | 2.2% |
| LA Fitness | 1.3% |
| Crunch Fitness | 0.9% |
How many Peloton members also pay for a gym?
From July 2025 to July 2026, 10.5% of 3,467 paneled active Peloton members simultaneously paid for a brick-and-mortar gym membership.
Which gyms overlap most with Peloton?
Planet Fitness had the largest concurrent share at 5.0% of active Peloton members, followed by Life Time at 2.2%, LA Fitness at 1.3%, and Crunch Fitness at 0.9%.
What does concurrent gym spending mean for Peloton?
The 10.5% overlap shows that Peloton functions as an addition to a gym membership for a meaningful minority of measured members. The pattern identifies dual-payers for retention testing and highlights Planet Fitness and Life Time as the largest measured partnership or competitive overlaps.