AMC+ subscribers were 3.8 times as likely as other streaming customers to pay for Starz
Each bar compares the two groups' payment rates; 1.00× means the rates were equal
Times the payment rate of other streaming customers
Source: YipitData U.S. e-receipt panel. AMC+ sample n=5,641. MGM+ was excluded as an outlier because only 137 AMC+ subscribers in the sample also paid for it. Period: July 2025–July 2026. Analysis conducted July 20, 2026.
Chart data
| Series | Times the payment rate of other streaming customers |
|---|---|
| Starz | 3.8× |
| Peacock | 1.68× |
| Paramount+ | 1.64× |
| Hulu | 1.5× |
| HBO Max | 1.43× |
| Netflix | 1.07× |
| Apple TV+ | 0.86× |
Which services did AMC+ subscribers pay for at higher rates than other streaming customers?
Starz stood out: 12.9% of active AMC+ subscribers paid for it, compared with 3.4% of other streaming customers, or 3.8 times the rate. Peacock, Paramount+, Hulu, and HBO Max formed a second tier from 1.43 to 1.68 times. AMC+ subscribers paid for Netflix at about the same rate as the comparison group and for Apple TV+ at a lower rate.
Assumptions & Methodologies
YipitData analyzed its U.S. e-receipt panel on July 20, 2026, covering July 2025 through July 2026. The sample included 5,641 panelists whose latest AMC+ receipt indicated an active subscription; the comparison group comprised other panelists with receipts from nine major streaming services. Each multiple divides the AMC+ group's payment rate by the comparison group's rate. MGM+ was excluded as an outlier because only 137 AMC+ subscribers in the sample also paid for it. Subscribers could count toward multiple services. Email receipts can miss purchases, and these panel results are not a census of AMC Networks' subscribers.