Crypto exchange customers multi-home across rivals
Share of each anchor exchange customer base also using a named competitor
Share of anchor customers also using competitor
Source: YipitData US e-receipt panel. Period: July 2025-June 2026. Pair labels identify the anchor customer base first and the overlapping platform second. Analysis conducted July 20, 2026.
Chart data
| Series | Share of anchor customers also using competitor |
|---|---|
| Crypto.com customers also on Kraken | 23.8% |
| Crypto.com customers also on Robinhood | 23% |
| Kraken customers also on Coinbase | 23% |
| Coinbase customers also on Robinhood | 22% |
How common is multi-homing among crypto exchange customers?
From July 2025 through June 2026, 23.8% of Crypto.com customers also transacted on Kraken and 23.0% also used Robinhood.
Which crypto exchange customer bases overlap most?
The other leading supplied pairs were Kraken customers also using Coinbase at 23.0% and Coinbase customers also using Robinhood at 22.0%.
What does exchange overlap mean for challenger platforms?
The overlap shows that acquiring a crypto customer often does not mean owning the entire relationship. Challenger platforms can use the pair-level map to design onboarding and incentives around winning more activity from existing multi-homers, while the transaction evidence does not identify which exchange each customer considers primary.