Mint lapsers showed no higher observable move into the T-Mobile family
Share of 2024 carrier buyers with no repurchase in January 2025–August 15, 2026 who newly paid a flagship carrier group
Share newly paying a flagship carrier group
Source: YipitData U.S. debit/credit card panel. Lapsers: Mint n=5,191, Straight Talk n=19,282, Cricket Wireless n=13,984. A new payment required no prior payment to that flagship group. Absolute shares are visibility floors.
Chart data
| Series | Share newly paying a flagship carrier group |
|---|---|
| Mint to T-Mobile or Metro | 4.03% |
| Straight Talk to T-Mobile or Metro | 3.98% |
| Cricket to T-Mobile or Metro | 4.04% |
| Mint to Verizon or Visible | 3.8% |
| Straight Talk to Verizon or Visible | 3.53% |
| Cricket to Verizon or Visible | 2.69% |
Did Mint lapsers move into the T-Mobile family more often than rival lapsers?
No measurable advantage appeared in card-visible payments. Mint lapsers newly paid T-Mobile or Metro at 4.03%, compared with 3.98% of Straight Talk lapsers and 4.04% of Cricket Wireless lapsers. Mint lapsers also newly paid Verizon or Visible at 3.80%, the highest rate among the three groups. The similar T-Mobile-family rates show no observed Mint-specific advantage over these rival cohorts.
Does 4.03% represent every Mint customer who later used T-Mobile?
No. These rates count only a new card-visible payment made by the same panelist. A customer added to another person’s family plan, paying with cash or another card, or buying through a retailer would not appear. The absolute percentages are therefore visibility floors. The comparison across the three cohorts is more informative because each was measured with the same definition and payment limits.
Assumptions & Methodologies
We analyzed YipitData’s U.S. debit/credit card panel through August 15, 2026. Lapsers bought Mint, Straight Talk, or Cricket Wireless in 2024 and made no purchase from that carrier in January 2025–August 15, 2026. A new flagship payment required a later T-Mobile or Metro payment, or Verizon or Visible payment, with no payment to that group before 2025. Card visibility misses cash, retail, off-panel cards, and family plans paid by others. AT&T postpaid was not reliably observable. Results describe panel behavior, not full-company churn or the reason for switching.