Retained MyOutdoorTV subscribers shopped outdoor retailers more often than trial quitters
Share buying from a tracked hunting, fishing, or shooting retailer, August 2023–August 2026
Share with an outdoor-retail purchase
Source: YipitData U.S. e-receipt panel. Retained subscribers n=320; trial quitters n=1,500; active-panel benchmark n=1.14 million. Outdoor-retail receipt coverage is incomplete.
Chart data
| Series | Share with an outdoor-retail purchase |
|---|---|
| Retained MyOutdoorTV subscribers | 30.3% |
| MyOutdoorTV trial quitters | 15.8% |
| Active panelists | 4.9% |
How did outdoor-retail order frequency differ between the groups?
Across every subscriber in each cohort, retained MyOutdoorTV subscribers averaged 1.75 tracked outdoor-retail orders, compared with 0.46 for trial quitters. Among only those who bought from a tracked outdoor retailer, the averages were 5.78 and 2.94 orders, respectively. The retailer set included Cabela’s, Bass Pro Shops, Sportsman’s Warehouse, Scheels, Academy Sports + Outdoors, Tackle Warehouse, and TackleDirect.
Does retention cause subscribers to buy more outdoor gear?
No. The comparison shows that retained subscribers were a heavier outdoor-retail audience than trial quitters; it does not show that MyOutdoorTV caused the difference. People with greater existing interest in hunting, fishing, or shooting may also be more likely to retain the subscription. Purchases from Amazon, local stores, and direct-to-consumer brands can be missed.
Assumptions & Methodologies
We analyzed our U.S. e-receipt panel from August 2023 through August 2026. MyOutdoorTV was identified in receipt text across Amazon, Roku, Apple, YouTube TV, and Google billing. Retained subscribers had receipts in at least four distinct months or an annual plan. Trial quitters had a free-trial start and cancellation or ended signal, no more than two months of tenure, and no annual plan. All cohorts were observable throughout the window. Retail coverage is incomplete, plan details can be obscured by platform billing, and the comparison is associational.