Non-SiriusXM receipt activity grew faster among SiriusXM cancellers than retained subscribers
Change in average distinct non-SiriusXM e-receipts per panelist, Jul. 2024–Jun. 2025 versus Jul. 2025–Jun. 2026
Change in non-SiriusXM receipts per panelist
Source: YipitData U.S. e-receipt panel. Cancellers n=7,482; retained subscribers n=42,166. Orders are distinct e-receipts, not dollars. Both cohorts were established, still-active panelists.
Chart data
| Series | Change in non-SiriusXM receipts per panelist |
|---|---|
| SiriusXM cancellers | +7.6% |
| Retained subscribers | +5.3% |
Were SiriusXM cancellers already more active outside the service?
Yes. In the prior 12 months, cancellers averaged 413.98 non-SiriusXM receipts per panelist, compared with 393.73 for retained subscribers. In the following 12 months, those averages rose to 445.34 and 414.46. Receipt counts measure activity volume rather than dollars spent.
Assumptions & Methodologies
We analyzed our U.S. e-receipt panel through August 17, 2026. The baseline included 49,648 paid-active SiriusXM subscribers on July 1, 2025; 7,482 later canceled and 42,166 remained active. The pre-period was July 2024–June 2025 and the post-period was July 2025–June 2026. Active-user paneling required pre-period presence and current activity. Outside activity counted distinct non-SiriusXM e-receipts per user, not dollars. The observational cohorts may differ on unmeasured traits, and the result does not establish why subscribers canceled.