The share buying War Thunder dropped most among Wargaming payers who later lapsed
Share with a War Thunder purchase in 2024 and August 2025–August 2026, by later Wargaming payment status
Share with a War Thunder purchase
Source: YipitData U.S. e-receipt panel. Lapsed Wargaming payers n=1,672; retained payers n=816. Lapsed panelists had no Wargaming purchase in the recent window.
Chart data
| Series | Share with a War Thunder purchase |
|---|---|
| Lapsed Wargaming payers, 2024 | 22.5% |
| Retained Wargaming payers, 2024 | 15.4% |
| Retained Wargaming payers, recent | 11.8% |
| Lapsed Wargaming payers, recent | 4.2% |
Did paying both games in 2024 correspond with later Wargaming retention?
No. Among 502 people who paid both Wargaming and War Thunder in 2024, 74.9% had no Wargaming purchase in the recent window. The lapse rate was 65.3% among 1,986 people who paid Wargaming but not War Thunder in 2024. The difference is an association and does not show that War Thunder caused the later lapse.
Could the decline reflect people disappearing from the panel?
The lapsed group remained broadly observable: 97.7% made another panel purchase in the recent year, and 92.0% still bought from a gaming-capable storefront. Receipt data cannot show free play, so the result is limited to paid activity at Wargaming and War Thunder rather than total engagement with either game.
Assumptions & Methodologies
We analyzed YipitData’s U.S. e-receipt panel. The cohort contained 2,488 established panelists who bought World of Tanks or World of Warships content in 2024 and remained active. Lapsed payers had no Wargaming purchase from August 2025–August 2026; retained payers did. War Thunder purchases were identified across the same major storefronts and Gaijin. Receipt capture may miss spending in other inboxes, and free play is invisible. Results are directional panel estimates and describe payment association, not game usage, switching, causality, or why a payer lapsed.