Dashlane subscribers were most likely to also pay Norton or McAfee
Share of paneled paying password-manager subscribers with a Norton or McAfee receipt, Jan. 2024–Aug. 2026
Share also paying Norton or McAfee
Source: YipitData U.S. e-receipt panel. Dashlane n=2,011; 1Password n=8,446; LastPass n=2,161. Free password managers are invisible.
Chart data
| Series | Share also paying Norton or McAfee |
|---|---|
| Dashlane subscribers | 15.5% |
| LastPass subscribers | 8.9% |
| 1Password subscribers | 7.9% |
How much more common was suite overlap for Dashlane than 1Password?
Dashlane’s 15.5% Norton-or-McAfee overlap was 1.96× the 7.9% rate among 1Password subscribers. The result measures concurrent receipts, not which product subscribers considered primary or whether they used overlapping features.
Did Norton or McAfee overlap correspond with more Dashlane expiration signals?
No. A dated Dashlane expiration signal appeared among 35.8% of suite-overlap subscribers and 41.2% of subscribers without a tracked suite. The observational comparison does not establish that suite ownership improved retention, and annual receipt cadence makes inactivity alone less reliable.
Assumptions & Methodologies
We analyzed YipitData’s U.S. e-receipt panel from January 2024 through August 2026. Paying Dashlane, 1Password, and LastPass subscribers required a receipt, renewal, welcome, purchase, or populated order total. Suite overlap required a Norton or McAfee renewal or receipt in the same window. Cohorts were present before 2024 and recently active. Aura and Keeper were excluded because their generic names produced contaminated matches. Free Apple and Google password managers are invisible, subscriptions paid through different inboxes can be missed, and annual versus monthly receipt cadence affects inactivity measures. Overlap is associational and does not show sequence, product use, feature redundancy, or the effect of a price change.