Cash-pay GLP-1 receipts appeared before Oura purchases for most buyers observed before both events
Order of the first observed Oura purchase and cash-pay GLP-1 receipt among 232 buyers who joined the panel before both events
Share of buyers observed before both events
Source: YipitData U.S. e-receipt panel. GLP-1 appeared first for 128 buyers, Oura first for 99, and both within one month for 5. Median gaps were 12.1 months from GLP-1 to Oura and 16.6 months from Oura to GLP-1. Order does not establish causation.
Chart data
| Series | Share of buyers observed before both events |
|---|---|
| GLP-1 receipt first | 55% |
| Oura purchase first | 43% |
| Both within one month | 2% |
How common were observed cash-pay GLP-1 receipts among Oura owners?
From August 2024–August 2026, 0.95% of 14,397 Oura owners had an observed cash-pay GLP-1 receipt, compared with 0.46% of 11,141 Garmin owners. Insurance-adjudicated pharmacy fills are largely invisible, so both rates are floors and the comparison assumes similar receipt capture across the two owner cohorts.
How many observed cash-pay GLP-1 buyers also owned Oura?
Within the 2,357 cash-pay GLP-1 buyers used for the overlap comparison, 137, or 5.8%, were Oura owners and 2,220 were not. This observed overlap does not estimate the full GLP-1 market and does not show that the remaining buyers would purchase Oura.
Assumptions & Methodologies
We analyzed established U.S. e-receipt panelists. The Aug. 2024–Aug. 2026 comparison covered Oura owners (n=14,397) and Garmin owners (n=11,141). Cash-pay GLP-1 required a receipt naming a medication or treatment program; insurance-adjudicated pharmacy fills are largely invisible. The ordering analysis used full history for 232 buyers who joined the panel before both events and classified GLP-1 first, Oura first, or within one month. Its 232 buyers and the 137 Oura owners in the two-year comparison use different windows, so counts need not match. Modest cells make rates approximate, capture may differ, and observed order does not establish causation or partnership conversion.