Amazon led retailer overlap among TikTok Shop buyers
Share of 129,858 U.S. TikTok Shop buyers with at least one order at each retailer, July 2025 through June 2026
Share of TikTok Shop buyer cohort
Source: YipitData U.S. e-receipt panel. TikTok Shop buyer cohort n=129,858. Analysis completed July 20, 2026; overlap measures any observed co-purchase.
Chart data
| Series | Share of TikTok Shop buyer cohort |
|---|---|
| Amazon | 47.9% |
| Walmart | 40.1% |
| Shein | 25.7% |
| Temu | 19.2% |
Where else did TikTok Shop buyers place orders?
Amazon had the widest observed overlap: 47.9% of 129,858 U.S. TikTok Shop buyers also placed an Amazon order from July 2025 through June 2026.
Walmart reached 40.1% of the same cohort, compared with 25.7% for Shein and 19.2% for Temu. TikTok Shop buyer overlap was higher with Amazon and Walmart than with Shein and Temu.
Assumptions & Methodologies
YipitData analyzed its U.S. e-receipt panel on July 20, 2026, covering July 1, 2025 through June 30, 2026. The cohort included 129,858 U.S. panelists with a TikTok Shop order-lifecycle receipt who were observable for the full period; overlap is the share with at least one order at each named retailer. Results reflect observed receipt-panel behavior and exclude purchases sent to unlinked inboxes. Overlap measures any co-purchase, not order frequency or share of wallet, and therefore does not establish whether TikTok Shop replaced another retailer.