Insights
  • Verizon
  • T-Mobile

Verizon Had 2.4 Switchers to T-Mobile for Every Reverse Switch

Among U.S. card panelists, 968 moved from Verizon to T-Mobile versus 408 in reverse by May–July 2026; 94.7% of tracked defectors remained after 6+ months.

Insight 1 of 2

Verizon’s switcher deficit was concentrated against T-Mobile

Observed Verizon outflows to each rival per reverse inflow in the October–December 2025 base and May–July 2026 outcome; 1.0× = equal flows

Source: YipitData U.S. Credit & Debit Panel. T-Mobile flows: 968 from Verizon and 408 to Verizon. AT&T flows: 764 from Verizon and 695 to Verizon. Counts are directional panel observations, not market share.

Chart data

Verizon’s switcher deficit was concentrated against T-Mobile
SeriesVerizon outflows per reverse inflow
T-Mobile2.4×
AT&T1.1×

Did Verizon’s T-Mobile switcher deficit widen in the later period?

Yes. Across two consecutive transitions, Verizon had 2.1–2.4 outflows to T-Mobile for every reverse inflow. Verizon’s T-Mobile outflow rate rose from 32.4 to 38.8 per 10,000 base customers, while the reverse flow stayed near 18 per 10,000. Verizon’s exchanges with AT&T remained close to even in both periods.

Insight 2 of 2

Most observed Verizon-to-T-Mobile defectors remained with T-Mobile six months later

Carrier status in May–July 2026 among observable Verizon single-homers who had moved to T-Mobile by October–December 2025

Source: YipitData U.S. Credit & Debit Panel. Of 827 observed Verizon-to-T-Mobile defectors, 570 remained observable six or more months later and formed the denominator; right-censored panelists were excluded.

Chart data

Most observed Verizon-to-T-Mobile defectors remained with T-Mobile six months later
SeriesShare of observable defectors
Still T-Mobile only94.7%
Reappeared on Verizon5.3%

Assumptions & Methodologies

We used recurring carrier payments in YipitData’s U.S. Credit & Debit Panel. Single-homers paid exactly one of Verizon, T-Mobile, or AT&T in the base window. The recent transition used an October–December 2025 base and May–July 2026 outcome; defection required a destination payment and no origin payment. Durability followed 827 Verizon single-homers who had moved to T-Mobile by October–December 2025; 570 remained observable in May–July 2026. Verizon’s merchant label blends wireless and Fios, so wireless movement is a conservative floor. Counts are directional and do not measure market share or promo causality.

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Ask a follow-up question

Take this research one step further with YipitData.

Did Verizon customers with both wireless and home-internet payments switch to T-Mobile at lower rates?

Which spending and income patterns distinguished Verizon customers before a move to T-Mobile?

Did Verizon-to-T-Mobile switching change after the June 2026 plan changes?

Data sources

Credit & Debit PanelTransaction-level spending across the US economy