Angel Guild members with prior-year Netflix receipts stopped showing them less often than other streaming subscribers
Share of prior-year Netflix holders with no Netflix receipt in August 2025–August 2026
Share with no current-year Netflix receipt
Source: YipitData U.S. e-receipt panel. Angel Guild prior-year Netflix holders n=1,617. The benchmark used paneled non-Angel subscribers to seven direct-billed streaming services.
Chart data
| Series | Share with no current-year Netflix receipt |
|---|---|
| Other streaming subscribers | 23.2% |
| Angel Guild members | 15.6% |
How often did current Angel Guild members also have Netflix?
Among 3,716 paneled Angel Guild members observable across both years, 42.7% had a Netflix receipt in the trailing year, compared with 59.5% of 316,649 other streaming subscribers. Across the full two-year window, 50.5% of Angel Guild members had no observed Netflix receipt.
Did Angel Guild members appear to replace Netflix?
The measured sequence does not support that interpretation. Angel Guild members who had Netflix in the prior year were less likely, not more likely, to lack a Netflix receipt in the current year. The pattern is consistent with an audience that was less likely than other streaming subscribers to have Netflix, but it does not show that Angel caused members to add streaming spending.
How broad was the measured streaming gap?
Thirty-six percent of Angel Guild members had no receipt from the seven tracked direct-billed streaming services in the trailing year. Prime Video and Apple TV+ were not isolated, while free viewing and shared accounts are invisible, so this is a lower bound on tracked subscription overlap rather than literal absence of streaming.
Assumptions & Methodologies
We identified Angel Guild membership from app-store and Roku receipt text and followed established U.S. panelists across August 2024–August 2025 and August 2025–August 2026. The paneled Angel cohort contained 3,716 members; the non-Angel benchmark contained 316,649 subscribers to Netflix, Disney+, Hulu, Peacock, Paramount+, Max or HBO, or Starz. Netflix lapse means a prior-year holder had no current-year Netflix receipt. App-store-billed services such as Prime Video and Apple TV+ were not isolated. The results show an observed relationship, not that Angel caused members to add streaming spending or that the pattern represents the full market.