Starlink’s 2026 adopters were most likely to also pay a traditional cable or fiber provider
Share of each adoption cohort active in H1 2026 with an observed cable or fiber provider receipt
Share with a cable or fiber provider receipt
Source: YipitData U.S. e-receipt panel. Cohort sizes: 2023 n=1,219; 2025 n=4,234; 2026 n=4,724. Measured cable or fiber providers exclude AT&T, Verizon, and T-Mobile, making the overlap a floor. The 2023 and 2025 cohorts include only subscribers still active in H1 2026.
Chart data
| Series | Share with a cable or fiber provider receipt |
|---|---|
| 2026 adopters | 23.3% |
| 2025 adopters | 16.7% |
| 2023 adopters | 13.8% |
Did cable or fiber provider overlap differ by market size?
Yes. Among active Q4 2025 Starlink subscribers, 14.4% in rural or under-250,000-person markets also had a cable or fiber provider receipt, compared with 27.9% in metros of 1–3 million people and 27.7% in metros above 3 million. A receipt may represent TV, bundled service, or another location rather than home internet at the Starlink address.
Starlink subscribers with a cable or fiber provider receipt were slightly less likely to show later Starlink billing
Share of the same Q4 2025 Starlink subscriber cohort with an observed Starlink billing signal in Q2 2026
Share with a later Starlink billing signal
Source: YipitData U.S. e-receipt panel. No measured cable or fiber provider receipt n=7,241; measured provider receipt n=1,817. The 1.6-point difference was statistically reliable, although small. Concurrent receipts do not establish service type, location, or adoption order.
Chart data
| Series | Share with a later Starlink billing signal |
|---|---|
| No cable or fiber provider receipt | 92.1% |
| Cable or fiber provider receipt | 90.5% |
Assumptions & Methodologies
We used YipitData’s U.S. e-receipt panel. A Starlink subscriber had a subscription-domain billing signal. Adoption cohorts were compared in a common H1 2026 window. Measured cable or fiber providers included Comcast/Xfinity, Spectrum/Charter, Cox, Optimum, Frontier, Brightspeed, Astound, Sparklight, and Mediacom; AT&T, Verizon, and T-Mobile were excluded. The later-billing comparison followed the same Q4 2025 subscribers through Q2 2026. A provider receipt may represent TV, a bundle, or another location, and concurrent payments do not reveal adoption order. The 2023 and 2025 cohorts include only subscribers still active in H1 2026. Results are observational and may not represent all U.S. subscribers.