Most Bloomberg cancelers who previously paid a rival had a later rival receipt
Share of 237 fully observed Bloomberg cancelers who held The Wall Street Journal or The New York Times in the prior year and had a rival receipt at least 30 days after cancellation, versus same-method continuation among 37,053 rival subscribers
Share with a later rival receipt
Source: YipitData U.S. e-receipt panel. Fully observed Bloomberg cancelers n=727; prior rival holders n=237; rival receipts after cancellation n=137. Cancellations: June 2024–May 2026. Data through August 16, 2026. Cancelers had longer average follow-up than the baseline, so the direction is more reliable than the exact gap.
Chart data
| Series | Share with a later rival receipt |
|---|---|
| Bloomberg cancelers with a prior rival | 57.8% |
| Rival-subscriber baseline | 31% |
How often did Bloomberg subscribers also hold another premium-news subscription?
From August 2024–August 2026, 30.3% of 1,094 paneled Bloomberg subscribers also held The New York Times, 21.8% held The Wall Street Journal, and 14.9% held The Washington Post. These shares overlap, and direct-billing identification makes rival co-holding a conservative floor.
Assumptions & Methodologies
We analyzed U.S. e-receipts through August 16, 2026. Bloomberg subscribers had direct or app-store paid signals. The cohort comprised 727 panelists with a cancellation confirmation and at least 90 days of follow-up; 237 had The Wall Street Journal or The New York Times in the prior year. Rival continuation required a receipt at least 30 days after cancellation. The 31.0% baseline used a fixed May 16, 2025 anchor and had shorter average follow-up. Rival direct billing is undercounted, Bloomberg receipt capture prevents a churn-rate estimate, and results do not establish switching or acquisition order.