Paid news had the widest gap for AccuWeather subscribers
AccuWeather co-hold rate divided by the rate among our active panelists; 1.0× means equally likely, July 2025 through July 20, 2026
Times as likely as our active panelists
Source: YipitData U.S. e-receipt panel. AccuWeather subscribers n=2,206; active panelist comparison group n=831,992. Analysis conducted July 20, 2026. Paid news groups The New York Times, The Wall Street Journal, and The Washington Post; premium streaming groups Peacock, Paramount+, HBO, and Disney.
Chart data
| Series | Times as likely as our active panelists |
|---|---|
| Paid news | ~3.9× |
| SiriusXM | ~2.1× |
| QVC/HSN | ~2.0× |
| Spotify | ~1.9× |
| Premium streaming | ~1.7× |
| Netflix | ~1.7× |
Which paid subscriptions were unusually common among AccuWeather subscribers?
Paid news was the sharpest measured distinction: 12.9% of active AccuWeather subscribers paid for The New York Times, The Wall Street Journal, or The Washington Post, compared with 3.3% of our active panelists. That was approximately 3.9 times the comparison rate. SiriusXM reached 20.8% compared with 10.1%, while Spotify reached 23.4% compared with 12.4%. Across the measured categories, AccuWeather subscribers consistently held more paid content than our active panelists.
Assumptions & Methodologies
YipitData analyzed its U.S. e-receipt panel on July 20, 2026, covering July 2025 through July 20, 2026. The cohort included 2,206 active AccuWeather subscribers with a latest signal of active or billing and no later cancellation. The comparison group included 831,992 of our active panelists with subscription receipts during the period. Co-held services were identified using merchant names and email subjects. Paid news groups The New York Times, The Wall Street Journal, and The Washington Post; premium streaming groups Peacock, Paramount+, HBO, and Disney. The displayed multiples divide AccuWeather co-hold rates by comparison rates; 1.0 means equally likely.