Netflix led overlap among Paramount+ subscribers
Share of 16,066 active direct-billed Paramount+ subscribers also holding each service; bars sorted by overlap rate, August 3, 2025–August 2, 2026
Share of Paramount+ cohort
Source: YipitData U.S. e-receipt panel. Analyzed August 3, 2026. DirecTV overlap n=224; interpret its rate directionally.
Chart data
| Series | Share of Paramount+ cohort |
|---|---|
| Netflix | 38.9% |
| Hulu | 17.9% |
| Peacock | 16.7% |
| Disney+ | 13.0% |
| HBO Max | 6.7% |
| Starz | 4.0% |
| Sling TV | 2.3% |
| YouTube TV | 2.2% |
| ESPN+ | 2.2% |
| DirecTV | 1.4% |
Which top streaming services did Paramount+ subscribers also hold?
Netflix was the most common companion service, held by 38.9% of the 16,066 active direct-billed Paramount+ subscribers. Hulu and Peacock formed a second tier at 17.9% and 16.7%, followed by Disney+ at 13.0%. After Disney+, overlap fell to 6.7% for HBO Max and 4.0% for Starz; each remaining service was below 2.5%. Starz stood out in the lower half: although it ranked eighth by total active subscribers, its Paramount+ overlap exceeded seventh-ranked YouTube TV and ninth- and tenth-ranked ESPN+ and Sling TV.
Assumptions & Methodologies
YipitData analyzed its U.S. e-receipt panel on August 3, 2026, using a trailing 52-week window from August 3, 2025 through August 2, 2026. The cohort contained 16,066 active direct-billed Paramount+ subscribers. Active status required the latest lifecycle signal to indicate payment, renewal, or a plan change; cancellations, pauses, free trials, app-store billing, and carrier bundles were excluded. Rates divide each overlap count by 16,066 and are rounded to one decimal. Every service exceeded the 300-active-subscriber reliability threshold. DirecTV's overlap count was 224, so its 1.4% rate should be interpreted directionally. Panel counts are not census totals.