eBay accounted for twice as many observed TIME magazine orders as Amazon
Distinct marketplace orders matching “time magazine” in U.S. e-receipts, March 2023–August 2026
Observed marketplace orders
Source: YipitData U.S. e-receipt panel. eBay orders are classified as resales; Amazon orders as new-copy sales. The sample contains 1,032 distinct orders across more than three years and does not represent total market demand.
Chart data
| Series | Observed marketplace orders |
|---|---|
| eBay resale | 697 |
| New-copy Amazon order | 335 |
How seasonal were observed TIME magazine orders?
During the December–February Person of the Year season, Amazon averaged 20.8 observed orders per month, versus 5.9 during the rest of the year. eBay averaged 33.8 per month during the season, versus 11.9 otherwise. The seasonal ratios are more informative than any single month because monthly order counts were small.
What does the marketplace mix not measure?
The 1,032-order sample covers Amazon and eBay receipts the analysis could identify, not all TIME magazine purchases. It excludes or undercaptures direct publisher sales, newsstands, bookstores, and other resale channels. The analysis measures order counts, not reliable item prices or seller profit margins, and it does not show what marketplace buyers would purchase instead.
Assumptions & Methodologies
We analyzed U.S. e-receipts matching the literal “time magazine” on Amazon and eBay from March 2023–August 2026. Amazon purchases were classified as new-copy sales; eBay purchases as resales. Orders were distinct order identifiers. Person of the Year season was December–February. Monthly counts were small, so the ratios show the pattern in observed receipts rather than the size of the market. The analysis omits other marketplace sellers, direct publisher purchases, and newsstands. The analysis measures order counts, not reliable item prices or seller profit margins. It does not describe TIME subscription health or show what observed buyers would purchase instead.